SXSW — Indiana dairy farmer Sue McCloskey, third from left, participated in a panel discussion at this week’s South by Southwest (SXSW) event in Austin, Texas. The Innovation Center for U.S. Dairy, an organization founded by dairy farmers through the dairy checkoff program, hosted a panel titled “We Love Technology ... Why Not When it Comes to Food?” The goal of the panel was to discuss the relationship between food, technology and consumer trust. McCloskey represented animal agriculture on the panel, and other panelists included Brian Frank, a food technology entrepreneur; David Rosenberg, CEO, Aerofarms; and moderator Melissa Abbott, consumer foods researcher, Hartman Group. This was the second consecutive year the dairy industry had a presence at SXSW, an annual set of film, interactive media and music festivals and conferences scheduled from March 10-19 in Austin.